Assistant Professor
Mob :09496465527
Email :divyaj@kecollege.ac.in
Date of Joining :04/06/2012
Qualification :M. Com, DIM, PGDM, PGDFM, PhD
Specialization: Finance
Vidwan-ID: 211546
B. Com: St. George’s College Aruvithura
M. Com: St.Thomas College, Pala
DIM: IGNOU
PGDM: IGNOU
PGDFM: IGNOU
Research interests:
1.Tourism
2.Finance
Research projects:
1.Submitted UGC funded (Rs.1,20,000/-) Minor Research Project on the topic “Financial Inclusion and Financial Literacy – A study based on Kottayam District”.
2.Selected as Principal Investigator for KDISC- ODOI Programme funded by KDISC (Rs.45700/-), granted 90000/-.
Journal Publications: International
1. Six Sigma and HRM, International Journal of Human Resource (PIJHR), Vol.1, Issue. 1, ISSN -2348-0483, PP. 79-81, July – December 2013.
2. An analysis of investors preference on various Life Insurance Policies, International Journal of Business and Administrative Research Review, Vol. 1, Issue 2, ISSN- 2348-0653, PP. 124-128, November – January 2014.
3. A Study on Financial inclusion and Financial Literacy, International Journal of Business and Administrative Research Review, Vol. 2, Issue 4, ISSN- 2348-0653, PP. 126-134, March 2014.
4. Influence of Social Media Marketing Strategies on the Youth, Bonfring International Journal of Industrial Engineering and Management Science, Vol. 5, Special Issue, ISSSN – 250-1096, PP. 07-13, July 2015.
5. Impact of Celebrity Advertisement on Gold Purchase Behaviour: A Study based on Kottayam District. International Journal of Business Management and Social Sciences, Vol. IV, Issue.8(III), Impact Factor: 1.3409, ISSN – 2249-7463, PP 75-80, April 2015.
6. Economic Development through Responsible Tourism Initiatives in Kumarakom Backwater Destination. International Journal of Management Technology and Engineering, IJMTE Journal, Vol.8, Issue XII, ISSN No: 2249-7455, PP 545-553, December 2018.
7. Role of Responsible Tourism in Economic Development: A Systematic Review of Literature, Tathapi (UGC Care Journal) ISSN2320-0690, Vol19, Issue 39, June 2020.
National
1. E-Payment under Direct Benefit Transfer Scheme, Financial Sector Reforms in India (ISBN – 978-81-907782-99), PP.97-112, November 2014
2. Tourist’s Satisfaction Towards Tourism Services – A Case Study of Kovalam as a tourist Destination, Anthology of Contemporary Research Studies (ISBN – 978-81-907782-6-1), PP. 103-113, March 2015
3. Responsible Tourism Initiatives in Kumarakom Backwater Destination –A Socio Cultural Impact Assessment, New Numbers and Letters (ISSN – 2320-8317) vol. V. Issue. I. PP.70-75, December 2014
4. Usage of Corporate Internet Banking among businessmen in Kottayam Town, New Numbers and Letters (ISSN – 2320-8317) vol. VII, Issue.I.PP.187-191, December 2015
5. A Study on Financial Literacy in Kottayam, Financial Markets in India, ISBN – 978-93-85567-77-3, PP. 206-214, January 2017.
6. A comparative study on direct benefit transfer scheme with conventional method in scholarship distribution, Research Lines, interdisciplinary peer reviewed research journal, Vol. XI, Issue 1&2, ISSN: 0975-894, PP. 27-34, December 2018.
7. Adoption of Crop Insurance Scheme among farmers for Agricultural Development in Athirampuzha Panchayath, Insight -Journal of the Kottayam Insurance Institute (Vol no 17), May 2019.
Book publications:
1. Financial Markets and Services, Co-authored by Dr. A.J George Prakash Publications (ISBN- 978-93-81888-08-7-), July 2016.
2. Recent Trends in Business and Finance., Edited Book Prakash Publications (ISBN-978-93-81888-13-1), May 2018.
3. Money and Financial Markets, Co-authored by Anish Thomas and Dr. Shinta Sebastian, Prakash Publications (ISBN-978-93-81888-21-6), January 2020.
4. Derivatives and Risk Management, Co-authored by Anish Thomas and Prakash Publications ISBN-978-93-81888-38-4, March 2021.
5. Enchanting musings, ISBN-978-93-67709-57-7 Turn Books, Teekoy (Co-edited by Fr. Joby Joseph & Mrs. Jency Francis), January 2021.
6. Banking and Finance, Prakash Publications, (978-93-81888-17-9), February 2022.
7. Innovation and entrepreneurship – need of the day, ISBN- 978-81-960709-3-9, K. E College Mannanam (Co-edited by Dr. Mercy Mathews), May 2023.
Conference publications:
1. Customer’s attitude on E- CRM Services of Banks, Peer reviewed proceedings of the National Seminar on Modern Trends in Banking (ISBN – 978-93-5235-999-8,) PP.56-60., September 2015.
Academic recognitions and responsibilities:
1.
Selected for FLAIR Programme in 2016.
2.
Innovation Ambassador (Advanced Level) by Institutions Innovation council of MoE’s Innovation Cell.
3.
Selected for KDISC- ODOI Programme as Principal Investigator.
4.
Appreciation from Ministry of Education’s Innovation Cell for building innovation and entrepreneurship culture in the campus as the convenor of IIC of K.E College Mannanam during 2022-2023 and 2021-2022.
5.
Subject expert for Inspection Committee for Change of Specialization of courses in various colleges since 2019.
6.
Designed Course for the online Faculty Development Programme on “Innovation and Entrepreneurship Development” organised by IEDC K. E College and UGC-STRIDE from 15th to 21st April 2022.
Membership in Professional bodies:
1.
FLAIR, Kerala Higher Education Department, Life time member Since 2016.
Academic lectures
1.
Startup Awareness and Leadership Training (SALT) at St. Ephrem Higher Secondary School Mannanam organised by IEDC, K. E College Mannanam from 10/01/2022 to 14/01/2022.
2.
Served as panelist in the Panel Discussion on hindrance faced by entrepreneurs as part of world entrepreneurship Day Celebrations organised by IIC and IEDC of K.E College on 24/08/2024.
Workshops/Seminars/Conferences/FDPs organized:
1.
Organised online Faculty Development Programme on “Innovation and Entrepreneurship Development” organised by IEDC K. E College and UGC-STRIDE from 15th to 21st April 2022.
2.
National Seminar on Financial Markets and Derivatives -Opportunities and Challenges on 14/12/2016 and 15/12/2016 at K. E College Mannanam.
3.
Webinar on Entrepreneurship and career opportunities in tourism sector on 19/03/2024 organised by ED Club, Tourism Club and career guidance cell.
4.
My Story – Motivational Session by a successful entrepreneur organised by IIC, IEDC and ED Club of K.E College Mannanam on 09/01/2023.
5.
My Story – A journey through the success story of OJES Food Products organised by IIC, IEDC, ED Club and Dept of Commerce on 25/08/2022.
6.
Invited talk on startup ecosystem and innovation entrepreneurship organised by IIc, IEDC and Dept of Economics on 28/02/2023.
7.
Session on Incubation: Opportunities for students, faculties and early stage entrepreneurs on 21/08/2023 organised by IEDC and IIC.
8.
Session on innovation validation: Converting Innovation into Startup on 3rd August 2023 organised by IEDC and IIC.
9.
Webinar on “Entrepreneurship Opportunities in Tourism Sector” organised by Tourism Club and ED Club, K.E College Mannanam on 19/02/2022.
10.
Webinar organised as part of World Tourism Day Celebrations by Tourism Club, K.E College Mannanam on 27/09/2021.
11.
Startup Awareness and Leadership Training (SALT) at St. Ephrem Higher Secondary School Mannanam organised by IEDC, K.E College Mannanam from 10/01/2022 to 14/01/2022.
12.
MHRD’s Innovation Cell sponsored and funded Impact Lecture Series -I organised by IIC on 22/09/2021.
13.
MHRD’s Innovation Cell sponsored and funded Impact lecture Series – II organised by IIC on 07/10/202.
14.
Ideathon for higher secondary students organized by IEDC and IIC on 15th May2022.
15.
Invited talk and Panel Discussion on hindrance faced by entrepreneurs as part of world entrepreneurship Day Celebrations on 24/08/2024.
16.
Workshop on Entrepreneurship Skill, Attitude and Behaviour Development organized by IIC and IEDC of K.E College on 15th December 2022.
17.
Invited talk on women in Entrepreneurship organized by ED Club on 19th November 2022.
18.
Orientation to Students on Idea to Startup on 19th October 2022 by IEDC and IIC.
19.
One day Workshop on Decoration light Making on 15th December 2022 organised by ED Club, IIC and IEDC.
20.
Invited talk on “Entrepreneur from campus” on 25/06/2021 organised by IIC and IEDC.
21.
Skill training Series- 1 on “Entrepreneurship through Social Media” on 29th and 30th June 2021 organised by IIC and IEDC.
22.
My Story – as entrepreneur by Sheela Kochouseph, Talk Series on 24th June 2021 organised by IEDC and IIC.
23.
Skill Training Series -II on Agripreneurship Skills by IEDC and IIC on July 5th to 7th 2021.
24.
Webinar on Angel investing/venture capital funding for early-stage entrepreneurs on 31/08/2021 by ED Club and IIC in association with Dept. of Commerce.
25.
Invited talk on “how to become a successful women entrepreneur” organized by ED Club on 19th November 2021.
Workshops/Seminars/Conferences/FDPs attended:
1.
UGC Sponsored Orientation Programme conducted by UGC Academic Staff College, University of Kerala from 30/01/2015 to 26/02/2015.
2.
UGC Sponsored Refresher Course in Commerce and Management Studies conducted by the UGC HRDC, University of Kerala from 10/11/2016 to 30/11/2016.
3.
FDP on Research Methodology (12 Days Workshop on Data analysis in research) organized by Research and PG Department of Commerce, K. G College Pampady from 13/09/2014 to 07/03/2015.
4.
Refresher Course on Research Methodology for Faculty of Social Sciences by Human Resource Development Centre, University of Hyderabad from 21st July 2020 to 3rd August 2020 organised by UGC- HRDC.
5.
SWAYAM-ARPIT Course for Career Advancement Scheme (CAS) promotion Financial Markets &
Emerging Business Models organised by University of Kerala from 16/02/2020
.
6.
SWAYAM online 8 credit Foundation Course in Tourism by IGNOU from 29/09/2020.
7.
Online Two – Week Interdisciplinary Refresher Course in “Advanced Research Methodology” organised by Teaching Learning Centre, Ramanujan College University of Delhi & Newman College Thodupuzha, Kerala from 21 June – 05 July, 2022.
8.
One Week FDP on Learning Management System (Moodle) and Course Design by KSHEC from 01/09/2021- 06/09/2021.
9.
Workshop on Restructuring of Curriculum/Syllabus of Postgraduate Programme in Commerce (PG CSS 2019) from 05-12-2018 to 11-12-2018.
10.
Innovation Ambassador training (Foundation Level) by MoE’s Innovation Cell & AICTE from 30th June – 30th July 2021.
11.
Innovation Ambassador training (Advanced Level) by MoE’s Innovation Cell & AICTE from 2021-22 with 15 Sessions of 30 Contact hours.
12.
One Week online FDP on Innovation and Entrepreneurship Development Under UGC- STRIDE, MG University Kottayam Kerala & IEDC, K. E College Mannanam from 15th to 21st April 2021.
13.
One-week online FD on Entrepreneurship Skill Development by BIIC under UGC- STRIDE, MG University Kottayam Kerala from 23rd to 28th November 2020.
14.
Online Elementary FDP On “Financial Derivatives and Strategies from 12-07-2021 to 16-07-2021.
15.
FDP on First-hand experience in SPSS- Introductory Module from 14-05-2024 to 21-05-2024 organised by REST Society.
16.
FLAIR, (Dept of Higher Education) Orientation Programme organized at the Maria Rani Training Centre, Sreekaryam, Thiruvananthapuram on 20.09.2016.
17.
Induction Training Programme of FLAIR held at the Ashir Bhavan, Ernakulam from 13th to 15th October, 2016.
18.
Short term course in E- Teaching with learning Management Systems Organised by the All-Kerala Private College Teachers Association in June 2020.
19.
Two-day Workshop on Research Data Analysis using R Programming organised by Research and PG Department of Commerce, K. G College, Pampady from 31/10/2018 to 01/11/2018.
20.
International Symposium on Responsible Tourism organised by St. Joseph’s Business School Pala on 29th October 2018.
21.
Three Day State Level Workshop on Data Analysis in Social Sciences organised by the PG Department of Commerce, St. Stephen’s College Uzhavoor from 28/06/2018 to 30/06/2018.
22.
International Conference on Multidisciplinary Research organized by St. Albert’s College Ernakulam on 7th January 2020.
23.
National Seminar on Data Management for Social Scientists organized by Govt. College Nattakom on 18/10 2019 and 19/10/2019.
24.
UGC Sponsored National Seminar on India’s Economic Growth, Energy Scenario and Climate Change, organized by PG Department of Economics, K. E College Mannanam on 2oth August 2013 to 21st August 2013.
25.
Two day National Seminar on Petroleum Conservation and Petroleum Pricing held at St.Thomas College Pala on 5th and 6th September 2013.
26.
UGC Sponsored National Workshop on Statistical Computing held on march 24th, 25th and 26th of 2014 organised by PG Department of Statistics, K. E College Mannanam.
27.
UGC Sponsored National Seminar on Financial Sector Reforms on 30th and 31st October 2014, organized by PG Department of Commerce. K.E College Mannanam.
28.
Regional Seminar on Retail Marketing- Opportunities and Challenges held on 12th and 13thMarch 2015 organised by K. E College Mannanam.
29.
Two- day workshop on Applications of Non- Parametric Tests in Research organized by PG
Department of Commerce, Baselius College Kottayam on 25
th and 26th May 2015.
30.
UGC Sponsored National Workshop on Research Methodology for commerce, Management and Economics held on September 16-18, 2015.
31.
Two-day workshop on Structural Equation Modeling (SEM) organized by PG Department of Commerce, Baselius College, Kottayam on 30th and 31st May 2016.
32.
One day regional Seminar on Women empowerment and sustainable development: An integrated approach held on 2nd August 2017 organised by DSS, MG University and Dept of History, K. E College Mannanam.
33.
International Seminar on Research Capacity Building for Prospective Bio researchers organized by Department of Zoology and School of Bio sciences, MG University on 20th and 21st December 2017.
34.
2nd International Conference on Science, Engineering, Technology and Social Sciences from 18th to 19th January 2018.
International Level – Presentations
1. International Conference on Innovative Management Strategies in Emerging Business Paradigms, Adaikalamatha Institute of Management, Thanjavur, January 2012. Presented paper titled “Role of Micro Finance in Women Empowerment with Special Reference to Kudumbashree Units – A Study on Kudumbashree Units in Thalappalam Grama Panchayath”
2. International Conference on Innovations in Management, Kristu Jayanti College of Management and Technology, April 2012. Presented paper titled “Prospects and problems of e-banking: A study with special reference to SBI”.
3. International multi-disciplinary conference. Theme: Recent Inclinations in Commerce, Economics, Languages and Social Sciences” April 2015 organised by Leelawati College of Commerce and Computer studies and International Association of Academicians and Researchers, Pune. Presented paper titled “Impact of Celebrity Advertisement on Gold Purchase Behaviour: A Study based on Kottayam District”
4. International Conference on Multi-Disciplinary Approaches in Social Sciences, Humanities and Sciences, MASHS’18, 14th December 2018 organised by Sri S Ramaswamy Naidu Memorial College. Sattur, Tamil Nadu. Presented paper titled “Economic Development through Responsible Tourism Initiatives in Kumarakom Backwater Destination”.
5. IVth International Conference (ICSETS-2020), 1st and 2nd February 2020 organised by Dept. of Mathematics. Presented paper titled “Influence of Celebrity Endorsement Among Consumers- A Study with reference to Kottayam District”.
National Level – Presentations
1. UGC Sponsored National Seminar on “Financial Sector Reforms” October 2014 organised by PG Department of Commerce, K. E College, Mannanam. Presented a paper titled “E-Payment under Direct Benefit Transfer Scheme”.
2. UGC Sponsored National Seminar on “Autonomy and Quality Assurance in Higher Education- Achievements, Issues and challenges”, February 2015 organised by IQAC, K.E College, Mannanam. Presented a paper titled “Tourist’s Satisfaction Towards Tourism Services – A Case Study of Kovalam as a tourist Destination”.
3. National Seminar on “Multi- variate Analysis in Commerce and Management Research”, on 28th and 29th November 2014 organised by PG Department of Commerce and Tourism, Catholicate College, Pathanamthitta. Presented a paper titled “Responsible Tourism Initiatives in Kumarakom Backwater
Destination: A Study based on Business organizations”.
4. UGC Sponsored National Seminar on “Use of Mobile, Social and Web Technologies in Marketing”, July 2015 organised by Department of Business Administration, PGSR Krishnammal College for Women. Presented a paper titled “Influence of Social Media Marketing Strategies on the Youth”.
5. Statistical Analysis and Interpretation of Data using Statistical Package for Social Sciences (SPSS) and Analysis of Moments Structure (AMOS) in social Science Research, March 2015 organised by Department of Commerce, Govt. College, Nattakom, Kottayam. Presented a paper titled “Green Marketing – A Study based on Business Organisations in Kottayam District”.
6. UGC Sponsored National Seminar on “Modern Trends in Banking”, September 2015 organised by Department of Commerce, BCM College, Kottayam. Presented a paper titled “Customer’s attitude on E- CRM Services of Banks”.
7. UGC Sponsored National Seminar on “Responsible Tourism: Opportunities and Challenges”, February 2016 organised by PG Department of Commerce, St. Xaviers College, Vaikom. Presented a paper titled “Sustainable Development through Responsible Tourism Initiatives at Kumarakom”.
8. National Seminar on “Financial Markets and Derivatives – Opportunities and Challenges”, December 2016 organised by PG Department of Commerce, K. E College, Mannanam. Presented a paper titled “A Study on Financial Literacy in Kottayam District”.
9. National Seminar on “Recent Trends in Retail Marketing”, October 2016 organised by Department of Commerce, K. E College Mannanam. Presented a paper titled “Emerging Retail formats and strategies”.
10. National Seminar on “Recent Trends Business and Finance”, 26-27 March 2018 organised by Department of Commerce, K. E College Mannanam. Presented a paper titled “Responsible Tourism and Quality of Life in Kumarakom”.
11. National Seminar on “Innovative Trends in Insurance”, 12th and 13th July 2018 organised by PG Department of Commerce, St. Stephen’s College, Uzhavoor. Presented a paper titled “Satisfaction towards Crop Insurance Scheme- A study among farmers in Kottayam District”.
12. National Seminar on “Financial Modelling”, 16th and 17th November 2018 organised by PG Department of Commerce, Government College Kottayam. Presented a paper titled “Role of Responsible Tourism in the Economic Development of Local Communities in Kumarakom”.
Resource person in Workshops/Seminars/Conferences
1.
Startup Awareness and Leadership Training (SALT) at St. Ephrem Higher Secondary School Mannanam organised by IEDC, K.E College Mannanam from 10/01/2022 to 14/01/2022.
2.
Served as panelist in the Panel Discussion on hindrance faced by entrepreneurs as part of world entrepreneurship Day Celebrations organised by IIC and IEDC of K.E College on 24/08/2024.